When you are blogging about fitness and wellness it is important to Find Your Original Blogging Voice. Otherwise, you become one of hundreds of thousands of fitness bloggers and wellness coaches. Why would someone gravitate towards you? Are you exhibiting excitement and passion for what you’re blogging about? What sets you apart from the crowd?
Once you’ve thought about that carefully, I want you to think about it in reserve. Who is your ideal client. How is she the same as you? How is she different? In all likelihood it’s someone with whom you already have a lot in common, but someone who aspires to be more like you in certain ways (um, hello?! If you’re doing the 3 vital behaviors of a Beachbody coach it’s likely being a product of the product). Your ideal client is likely to be nearly the exact same person you were before you started your fitness journey.
Now, ask yourself:
- What does her day-to-day life look like?
- What is she most passionate about?
- What are her favorite hobbies and pastimes?
- What does she want most out of life?
- What stands in the way of her reaching her goals?
- What are some of her most pressing, time-sensitive problems?
- What resources, tips and advice would she value the most?
Answering those questions will provide you with a clear picture of who your client is, and who you want to attract to your challenge groups. You may even want to give her a name. Did you know that Cambria countertops calls theirs “Claire” after Claire Dunphy on Modern Family? Besides giving you a clear mental picture of who you’re writing for, having a persona (also known as an avatar) provides you with an endless stream of ideas of things to blog about. Providing value for her is going to be the key to your blogging success.
Here is a call I recently did on branding yourself: